Consumer Health Education Programs is a dba of Maximum Equity Inc., a Benefit Corporation that is dedicated to promoting health equity by informing consumers about affordable options for screening and diagnostic testing. We focus on testing because testing is the key that opens the door to early detection, a greater likelihood of successful treatment, and in some cases, saving lives.

As a mission-focused Benefit Corporation, developing outreach programs designed to help consumers preserve and improve their health is at the core of what we do.

Understanding the relationship between testing and therapeutics in our healthcare delivery system is fundamental to understanding why testing is so important. Every administrator of every healthcare organization in the world is keenly aware of the fact that health and wellness screening is not only an extremely effective case-finding effort, it is the foundation upon which some of the most impressive success stories have been built.
Case in point: How an also-ran became the best-selling drug of all time

EVIDENCE-BASED MEDICINE begins with EVIDENCE-BASED TESTING
Product and service providers on the treatment side of healthcare stand to gain much more from a GET TESTED outreach campaign than providers of testing products and services because the therapeutics market is much larger than the diagnostics market, and the giant derives its strength from the services of the elf. Without testing, the entire model for delivering quality healthcare would fall apart. Lab and scan reports contain most of the evidence that clinicians need in order to provide evidence-based care.

For some patients, however, the out-of-pocket cost for testing is a substantive barrier to care. Since testing often serves as yet another deductible, copayment or self-pay friction point for patients who are attempting to access appropriate care, our mission is to ease that burden by educating consumers about affordable options for the screening, monitoring and diagnostic testing services they need.

Toward that end, since 2001 we have been using and licensing our 1-800-GET-TESTED service mark as a direct response mechanism to provide information about how to access the highest quality screening and diagnostic testing services with the lowest possible out-of-pocket costs.

Soon after launching our first 1-800-GET-TESTED outreach program as a public service for free body composition testing in collaboration with the American Society of Bariatric Physicians (now the Obesity Medicine Association) over 23 years ago, we changed our service delivery model from live referrals to a recorded greeting with an IVR locator, and subsequently edited the greeting to direct callers to the organization's Find a Provider page.

We believe our referral service is an important element of empowering consumers to take charge of their own health, and we support that effort by utilizing compelling direct response mechanisms as one-click transporters to bring healthcare consumers to an online destination for further information about testing and follow-up care. We also ensure that the primary digital engagement page has at least one prominently positioned link for referring respondents to properly vetted healthcare providers who treat patients with dignity, compassion and the highest standards of personalized care.

Building an outreach campaign around compelling and easy-to-remember direct response mechanisms significantly lowers the 'AS' component of the ROAS calculation because much smaller units of media time and space are required in order to generate calls and clicks and deliver your educational messaging to an attentive and fully engaged audience, i.e., callers and site visitors who are listening to your downstream messages, reading and viewing your content, and completing qualifying actions to progress along the educated-to-motivated conversion pathway.

In today's digital world, given a choice between calling a phone number or clicking a link, since the vast majority of respondents will click, one might be inclined to question the need to include a phone number. In this case, however, many prospective respondents who might not otherwise be motivated to click will do so when 1-800-GET-TESTED appears as an optional direct response mechanism alongside the link to the primary digital engagement site. 1-800-GET-TESTED in this sense serves as a credibility booster to maximize the CTR (click-through rate) for digitally delivered messaging.

NOTE: Although some program sponsors have given callers the option to "Press 1" to speak with a live agent, 1-800-GET-TESTED is designed to be used as a gateway for 24/7 public access to educational messaging that refers callers to a URL for further information. Please note as well that no caller will ever be listening to a busy signal. Our call center can and will play the complete audio file for an unlimited number of simultaneous callers.

THANK YOU for your interest in Consumer Health Education Programs. Questions and comments are welcome and appreciated.