Consumer Health Education Programs is a dba of Maximum Equity, Inc., a Florida Benefit Corporation that is dedicated to promoting health equity by referring consumers to low-cost access points for screening and wellness programs. We focus on screening because screening is the key that opens the door to early detection, a greater likelihood of successful treatment, and in some cases, saving lives.

Developing outreach programs designed to help consumers preserve and improve their health is at the core of what we do. As a mission-focused benefit corporation, we refer consumers to screening and wellness program providers as a public service and derive no financial benefit from doing so.

Every administrator of every healthcare organization in the world is keenly aware of the fact that health and wellness testing is not only an extremely effective case-finding effort, it is the foundation upon which some of the most impressive success stories have been built.
Case in point: How an also-ran became the best-selling drug of all time

Product and service providers on the treatment side of healthcare stand to gain much more from a GET TESTED outreach campaign than providers of diagnostic products and services. Why? Because the therapeutics market is much larger than the diagnostics market, and the giant derives its strength from the services of the elf. Large segments of the pharmaceutical industry would fall apart at the seams without testing to fuel demand.

Since 2001 we have been using and licensing our 1-800-GET-TESTED service mark as a direct response mechanism to provide information about how to access the highest quality screening and wellness programs at the lowest possible prices.

Medically supervised weight management has always been a major focus of our efforts because obesity is not only the most prevalent chronic disease in the United States, it is a causative and contributing factor for a long list of other diseases.

We believe our referral service is an important element of empowering consumers to take charge of their own health, and we support that effort by allowing our WeightLossTesting.com and promotional MyFreeA1C.com brands to be used as one-click transporters to bring healthcare consumers directly to the program providers' digital engagement points

When the core component of your brand is a command (1-800-GET-TESTED), the call-to-action power of the brand itself is far more compelling than any tagline that a copywriter might come up with to raise the direct response voltage of a brand that is merely connotative or moderately suggestive.

Building an outreach campaign around compelling and easy-to-remember direct response mechanisms significantly lowers the 'AS' component of the ROAS calculation because much smaller units of paid media time and space are required in order to generate calls and clicks and deliver your conversion messaging to an attentive and fully engaged audience, i.e., callers and site visitors who are listening to your downstream messages, reading and viewing your content, and completing qualifying actions to progress along the prospect-to-patient conversion pathway.

Radio is a particularly challenging media channel for direct response messaging because so many of the listeners are driving. Recognizing that radio listeners are far more likely to make a quick phone call at a stopping point than they would be to access the internet and read, listen to and/or view digital content at the "motivated moment" of exposure to a broadcast message, we allow our 1-800-GET-TESTED brand to be used as a delivery vehicle for a listen-while-driving educational message that refers callers to an online resource for additional information and follow-up support.

1-800-GET-TESTED also serves a valuable purpose as a credibility booster in a digital ad.
Many people who might otherwise be reluctant to click will do so if 1-800-GET-TESTED appears as an optional direct response mechanism along with the link to the primary engagement point.

Using an easy-to-remember and easily accessible telecom voice streaming portal also solves the problem of forgetfulness. Any caller who can't recall a URL or any other key point of information in the voice message can simply re-call 1-800-GET-TESTED at any time.

The recorded message that is currently uploaded to our 1-800-GET-TESTED *responder refers callers to WeightLossTesting.com for further information and access to the screening and follow-up support services referenced above. If you'd rather read the message than listen to it, click here:
1-800-GET-TESTED Voice Message Script

And if you'd like to see samples of our proposed ad scripts, click here:
Ad Scripts

*NOTE: Our responder can and will play the complete audio file for an unlimited number of simultaneous callers.

THANK YOU for your interest in Consumer Health Education Programs.

1-800-GET-TESTED is a registered service mark of Consumer Health Education Programs.