Consumer Health Education Programs is the d/b/a name of a Benefit Corporation that is dedicated to educating consumers about groundbreaking advancements in cancer screening. We focus on screening because screening is the key that opens the door to early detection, a greater likelihood of successful treatment, and in some cases, saving lives.

As a mission-focused Benefit Corporation, developing outreach programs designed to help consumers preserve and maintain their health is at the core of what we do.

Toward that end, since 2001 we have been using our 1-800-GET-TESTED service mark as a direct response mechanism to provide information about how to access the highest quality and most technologically advanced cancer screening tests.

Our extensive work with direct-to-consumer (DTC) laboratory testing service providers dating as far back as 1980 has paved the way for thousands of consumers to access convenient cancer screening services that have, in many cases, directly led to early detection of a disease that was successfully treated long before progressing to late-stage cancer.

A Brief History of Direct-to-Consumer Lab Testing

It is very important to note, however, that we do not support siloed testing in the absence of appropriate follow-up. Every testing referral is accompanied by referral sources to help patients find healthcare providers who treat patients with dignity, compassion and the highest standards of personalized care.

If you'd like to see a copy of our current 1-800-GET-TESTED educational message, click here:
1-800-GET-TESTED Caris Detect public service message

We believe our referral service is an important element of empowering consumers to take charge of their own health, and we support that effort by utilizing compelling direct response mechanisms (e.g., ORDERaTEST.com) to bring consumers directly to online destinations for further information and follow-up resources.

Building an outreach campaign around compelling and easy-to-remember domain and telecom responders significantly lowers the 'AS' component of the ROAS calculation because much smaller units of media time and space are required to generate calls and clicks and deliver your educational messaging to an attentive and fully engaged audience, i.e., callers and site visitors who are listening to your downstream messages, reading and viewing your content, and completing qualifying actions to progress along the educated-to-motivated conversion pathway.

In today's digital world, given a choice between calling a phone number or clicking a link, since the vast majority of respondents will click, one might be inclined to question the need to include a phone number. In this case, however, many prospective respondents who might not otherwise be motivated to click will do so when 1-800-GET-TESTED appears as an optional response gateway alongside the link to the primary digital engagement point. 1-800-GET-TESTED in this sense serves as a credibility booster to maximize the CTR (click-through rate) for actionable messaging.

NOTE: Although some program sponsors have given callers the option to press a single-digit number to speak with a live agent, 1-800-GET-TESTED has primarily been used as a portal for 24/7 public access to educational messaging that refers callers to a web address for further information. Please note as well that no caller will ever be listening to a busy signal. Our call center multicasting softswitch can and will play the full audio stream for an unlimited number of simultaneous callers.

THANK YOU for your interest in Consumer Health Education Programs. Questions and comments are welcome and appreciated.