Consumer Health Education Programs is a dba of Maximum Equity Inc., a Benefit Corporation that is dedicated to promoting health equity by educating consumers about low-cost/no-cost options for access to cancer screening services. We focus on screening because evidence-based screening is the key that opens the door to early detection, and early detection of an actively progressing cancer leads to a much greater likelihood of successful treatment, and in some cases, saving lives.

As a mission-focused Benefit Corporation, developing outreach programs designed to help patients preserve and improve their health is at the core of what we do.

Understanding the relationship between diagnostics and therapeutics in our healthcare delivery system is fundamental to understanding why testing is so important. Every administrator of every healthcare organization in the world is keenly aware of the fact that screening for many different disease states is not only an important early detection measure, it is the foundation upon which some of the most impressive public health success stories have been built. Case in point:
How an also-ran became the best-selling drug of all time

EVIDENCE-BASED HEALTHCARE begins with EVIDENCE-BASED TESTING
For some patients, however, the out-of-pocket cost for testing is a substantive barrier to care. Because testing is so important and yet so often turns out to be a financial burden for patients who are attempting to manage their health, our mission is to ease that burden by educating patients about affordable options for proactive cancer screening.

Toward that end, since 2001 we have been using our 1-800-GET-TESTED service mark as a direct response mechanism to provide information about how to access the highest quality cancer screening services with the lowest possible out-of-pocket costs.

Recognizing that free and low-cost testing may be the only option for patients who have no health insurance coverage at all, many of our referrals to sponsored community screening programs have paved the way for thousands of patients to access convenient cancer screening services that have, in many cases, directly led to early detection of a disease that was successfully treated long before progressing to late-stage cancer.

It is very important to note, however, that we do not support siloed testing in the absence of appropriate care. Every testing referral is accompanied by referral sources to help patients find healthcare providers who treat patients with dignity, compassion and the highest standards of personalized care.

We believe our referral service is an important element of empowering patients to take charge of their own health, and we support that effort by utilizing compelling direct response mechanisms to bring respondents directly to online destinations for further information and follow-up resources.

In today's digital world, given a choice between calling a phone number or clicking a link, since the vast majority of respondents will click, one might be inclined to question the need to include a phone number. In this case, however, many prospective respondents who might not otherwise be motivated to click will do so when 1-800-GET-TESTED appears as an optional response gateway alongside the link to the primary digital engagement point. 1-800-GET-TESTED in this sense serves as a credibility booster to maximize the CTR (click-through rate) for actionable messaging.

NOTE: Although some program sponsors have given callers the option to press a number to speak to a live agent, 1-800-GET-TESTED has primarily been used as a portal for 24/7 public access to educational messaging that refers callers to a web address for further information. Please note as well that no caller will ever be listening to a busy signal. Our call center multicasting softswitch can and will play the full audio stream for an unlimited number of simultaneous callers.

THANK YOU for your interest in Consumer Health Education Programs. Questions and comments are welcome and appreciated.

Rick Shalvoy
Bio